Marketing is all about capturing your audience’s attention and boosting engagement. And the kind of content you use matters a lot in determining your engagement levels.
Whether its Instagram or Facebook, Videos have been particularly effective in keeping audiences engaged. Videos have an unique way of impacting not just the minds of the viewers but also their emotions which translates to higher engagement rates.
That’s why it’s more important than ever to ensure that as a marketer, you complement the quality of your videos with platform-appropriate dimensions and sizes.
Here we have compiled an exhaustive guide that’ll keep you updated with the latest video dimensions and sizes according to each social media platform.
We’ll keep updating this guide to ensure that the dimensions you use are up-to-date and relevant.
1. Video Size Cheat Sheet For Facebook
Video posts get at least 59% more engagement than other post types.
There are numerous types of videos that can be shared on Facebook, each has a different dimension.
Let’s dive straight to each video format available on Facebook and their required dimensions.
Shared Video Posts
Shared videos ‘autoplay’ in your News Feed. You see them all the time on your News Feed.
Shared videos are the most common form of videos on Facebook. These are the videos shared by your friends and marketers. Shared videos have an orientation of either landscape or portrait.
Facebook Shared Video Specifications
- Video Dimension: 1280 x 720 (Landscape and Square)
- Aspect ratio for landscape: 16:9
- Aspect ratio for portrait: 9:16
- File Size: 4 GB (max)
- Video Length: 4 Hours (max)
- For mobiles, the aspect ratio is 2: 3 for both video orientations.
- Find more information at Facebook help center
360° Videos
Facebook sure gives priority to the 360° videos, though they appear organically in the Facebook Feeds.
Record the video in 360° format, click the advanced tab, and set your default point of view and click the 360 Controls tab.
Users can get an elaborate 360° view of your videos by scrolling the cursor with a touch on their device.
Facebook 360° Videos Specifications
- Video dimension for Monoscopic videos: 5120 x 2560 maximum, aspect ratio 2:1
- Video dimension for Stereoscopic videos 5120 x 5120 maximum, aspect ratio 1:1
- Maximum Length: ½ hour
- Maximum File Size: 1o GB
- Video with 360 metadata embedded
- File Type: MP4 container
- Find more details at Facebook Help Centre
Facebook Video Ads
Facebook video ads have the lowest CPC with an average CPC of $1.86.
Advertisers are using videos in a big way on Facebook to market their products and brands. There are different types of Facebook ads and marketers have to be careful about getting the right specs of each one.
Desktop Newsfeed Link Video
The Facebook Desktop News Feed Link video is similar to the shared videos as they live in the users feed and also appear in the right column of the Facebook timeline. These ads can either be square or in landscape dimensions.
Video Specifications
- Video Dimension:1080 x 1080 pixels
- Format: .MOV or. MP4 file
- Landscape Aspect Ratio: 16:9
- Square Aspect Ratio: 1:1
- Duration: 240 minutes (max)
- Video Size: 4 GB (max)
- Find out more information at Facebook video ad centre
Carousel Video Ads
Carousel ads are 10 times more likely to get clicked compared to the static ads on Facebook
With carousel ads, brands can show multiple images before clicking a link. They are definitely a fun way of promotion that allows users to have more in-depth interaction with your service or product.
Video Specifications
- Video Dimensions: 1080 x 1080 (Landscape and Square)
- Square Aspect Ratio: 1:1
- Max Video File Size: 4 GB
- File Type: .MP4 and.MOV.
- Video Length: 240 minutes (max)
- Number of Cards: 2 to 10 (max)
- Find more information at Facebook business centre
Collection Video Ads (for mobile)
The Collections ads are ideal for marketing products that come in different colors, like clothes and retail products.
Video Specifications
- Video Dimensions: 1080 x 1080 (Landscape and Square)
- Landscape Aspect Ratio: 16:9
- Square Aspect Ration: 1:1
- File Size: 4 GB (max)
- Video Length: 120 mins (max)
- Get more information at Facebook help centre
Canvas Video Ads
This form of paid content gives the users a great deal of information on swiping and scrolling the mobile device. These ads do not have any character and text limits.
Video Specifications
- Video Dimensions:1200 x 628 (Landscape and Square)
- Landscape Aspect Ratio: 16:9
- Square Aspect Ration: 1:1
- File Size: 4 GB Max
- Video Length: 120 mins max
- Get more information at Facebook help centre
Slideshow Video Ads
With slideshow video ads, ad makers and businesses aim to reach their audience who have slow internet connections. Instead of a video, slideshows or photos are arranged.
Video Specifications
- Video Dimensions:1200 x 720 (Landscape and Square)
- Landscape Aspect Ratio: 16:9
- Square Aspect Ration: 1:1
- Video Duration: 15 seconds max
- Get more information at Facebook help centre
2. Video Size Cheat Sheet For Instagram
Since its inception in 2015 Instagram video ads have come a long way. The latest statistics showed that, about 5.2 million people viewed brand-created Instagram videos.
Interesting!
Advertising on Instagram is definitely worth investing in your resources. Let’s discuss the specifications of the various Instagram Ad videos.
Instagram Feed Videos
Grab your audience attention with captivating videos, while they scroll down their Instagram feeds. These videos are an interesting and fun way to keep the audience glued to your brand. The three different formats of Instagram videos are Square, vertical, and landscape.
Video specifications
- Video Dimensions: 1080 x 1080 pixels (max)
- Landscape Aspect Ratio: 1.9:1
- Square Aspect Ratio: 1:1
- Vertical Aspect Ratio: 4:5
- File Size: 4 GB (max)
- Video Length: 120 seconds (max)
- Find more information at Facebook business centre
Carousal Video Ads
The small dots below the image indicate that there are more than one images; creating a step-by-step tutorial detailing the product features and usage.
Video Specifications
- Video Dimensions: 1080 x 1080 (max)
- Aspect Ratio: 1:1
- Video Length: 60 seconds (max)
- File Type: .MP4 & .MOV
- File Size: 4 GB(max)
- Number of Cards: 2 to 10 (max)
- Find more information at Facebook business centre
Instagram Stories Ads
Engage your audience with compelling storytelling using the Instagram stories feature. Instagram stories contain up to 6 images and they disappear after 24 hours from your Instagram feed.
Video Specifications
- Video Dimension: 1080 x 1080
- Aspect ratio: 9:16
- File Size: 4 GB (max)
- Video Length: 120 seconds (max)
- Find more information at Facebook business centre
If you are further looking to schedule your Instagram posts, check out our curated list of the best Instagram marketing tools.
3. Video Size Cheat Sheet For Twitter
Currently valued at $16 billion, total ad engagements on Twitter are 91% year-over-year. The sports and the entertainment sector make extensive use of this platform for marketing their brand stories. Let’s check out their video specifications.
Twitter In-Feed Video
You can upload the in-feed video content in the landscape and portrait formats directly on Twitter. While these specific formats cannot be shared through YouTube and Vimeo links, Twitter provides easy ways of sharing organic content. For paid content videos ads too, you can use the same specs as follows.
Video Specification
- Video Dimensions: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)
- Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)
- Video Length: 140 seconds (max)
- File Type: .MP4 (web) and .MOV (mobile)
- File Size: 512 MB(max)
- Find more information at Twitter Help Centre
4. Video Size Cheat Sheet For YouTube
More than 500 hours of videos are viewed on Youtube everyday
Youtube is a great channel for marketers to promote their brands through interesting videos. Let’s check out the basic requirements and technical specs for uploading video content to Youtube.
Standard YouTube Video
The best format which gives high-quality videos for uploading on Youtube, is the MP4 format with H.264 codec and AAC codec, though numerous other formats are supported.
Video specifications
- Video Dimensions: 3840 x 2160 (max)
- Aspect Ratio: 16:9 or 4:3
- Video Length: 12 hours (max)
- File Type: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
- File Size:128 GB (max)
- Find more information at Google support centre
Note– All Youtube video ads have the same basic specifications. The only difference is the length of the specific videos.
Length of various Youtube video ads
- Skippable video ads – max length is 12 hours( can be skipped after 5 seconds)
- Non-skippable video ads – max length is 15-20 seconds( 30 seconds in some areas)
- Mid-roll video ads – minimum length is 30 seconds
- Bumper video ads – max length is 6 seconds
Display Ads
Display ads appear in the search results or in the right column when watching a Youtube video.
Video specifications
- Video Dimensions: 300 x 250(max)
- Aspect Ratio:16:9 or 4:3
- Video Length: 12 hours (max)
- File Type:.MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM
- File Size:128 GB(max)
- Find more information at Google support centre
5. Video Size Cheat Sheet For LinkedIn
While LinkedIn has still not introduced many features for its video content campaigns, the number of executives who watch videos is growing rapidly. About 54 % of senior work executives share video content with colleagues at least once a week.
LinkedIn Shared Videos
You can upload videos on LinkedIn only in the form of shared videos.
Is that it?
Well, no.
LinkedIn gives you the option to share Youtube links in shared posts and in LinkedIn Pulse articles.
Video specifications
- Video Dimensions: 4096 x 2304 (max)
- Aspect Ratio: 1:2:4 or 2:4:1
- Video Length: 10 mins (max)
- File Type: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM
- File Size:5 GB(max)
- Find more information at LinkedIn Help Centre
If you are further looking to schedule your LinkedIn posts, check out our curated list of the LinkedIn marketing tools.
6. Video Size Cheat Sheet For Snapchat
Are you one of the billion viewers seeing videos on Snapchat?
A favorite with the younger generation, Snapchat has grown bigger than Twitter and Pinterest, though it is a much younger platform.
55% of Snapchat users report that they follow one or more brands or businesses on the platform
So if you want to leverage the power of Snapchat for your video marketing campaigns, you should also be aware of the video specifications.
10-Second Video
This video format is the basic way in which users communicate on the platform. Yet, as a marketer, you can post videos to showcase the products and latest events in your business.
Let’s get started.
Video Specifications
- Video Dimensions: 1080 x 1920
- Aspect Ratio: 9:16
- File Size: 32 MB (max)
- Video Length: 3-10 seconds (max)
- Get more information at Snapchat business help centre
Long-Form Video Ads
Long-form videos are the only format that Snapchat offers for paid ad formats. But, there are opportunities galore to add a video to Snapchat’s discovery option. You have to explore this social media network to ascertain how it can be best suited for your video ad campaigns.
Video Specifications
- Video Dimensions:1080 x 1920
- Aspect Ratio: 9:16 / 16:9
- File Size: 1 GB (max)
- Video Length (no max limit) : 15 seconds (minimum)
- File Type: .MP4 or .MOV
- Get more information at Snapchat business help centre
7. Video Size Cheat Sheet For Pinterest
On Pinterest, users cannot upload their own videos, but they can share Youtube and Vimeo links. Pinterest offers two ad formats for a single video ad format.
Long-Form Video Ads
The two formats for Pinterest Promoted videos are – square and vertical. While they are almost the same, they have some unique dimensions.
Video Specifications
- Square Video Dimensions:600 x 600
- Vertical Video Dimensions: 600 x 900
- Square Aspect Ratio: 1:1
- Vertical Aspect Ration: 9:16
- File Size: 2 GB Max
- Video Length: 30 mins (max)
- File Type: .MP4 and .MOV
- Get more information at Pinterest Help Centre
SocialPilot’s Native Video Publishing Suite
Facebook boasts of having 8 billion videos views on their platform everyday. With Instagram stories getting 500 million views – Facebook knows videos are the most engaging piece of content.
Native videos ensure better reach, grab more eyeballs, and of course higher engagement compared to posting Youtube or Vimeo links in your post.
With SocialPilot, you can upload, draft, and schedule native videos for Facebook, Linkedin, Twitter, and more.
Wrap-up
Your video content specifications cheat sheet is ready. Start designing your video content campaigns using the best video tools to leverage the power of social media network marketing.
Frequently Asked Questions
Is YouTube 16×9 or 4×3?+
How big can Facebook videos be?+
What is the best video format for social media?+
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