Organic reach is pretty hard to find for brands in 2021, with the rare exception of social media holidays. When coupled with the right hashtag, these holidays provide businesses with an occasion to reach a like-minded crowd.
Who makes social media holidays up?
Some days are the byproducts of marketing campaigns. Some were declared by official organizations such as the United Nations. Others seem to have been manifested by the sheer absurdity of the Internet.
Some days have multiple holidays, such as May 7, which happens to be National Beer Day in the United States and World Health Day. Some days are about serious issues, other days are National Just Because Day (August 27). Some are strictly social media holidays, while many are holidays off social media, too.
Not every social media holiday is worth celebrating. Find the holidays that fit your niche.
This approach increases the odds of connecting with people around shared values and interests rather than gimmicks.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
2021 social media holiday calendar
January
Financial Wellness Month
January 4: National Trivia Day #NationalTriviaDay
January 15: National Hat Day #NationalHatDay
January 15: National Bagel Day #NationalBagelDay
January 17: Ditch Your Resolution Day #DitchYourResolutionDay
January 25: Opposite Day #OppositeDAy
Blue Monday: Third Monday of January
Community Manager Appreciation Day #CMAD: Fourth Monday of January
February
Black History Month (US)
February 2: Groundhog Day
February 8: Safer Internet Day
February 9: National Pizza Day #NationalPizzaDay
February 11: International Day of Women and Girls in Science #WomenInScience
February 13: Galentine’s Day
February 17: #RandomActsOfKindnessDay
February 21: Family Day (Canada, except Quebec)
National Skip the Straw Day: Fourth Friday in February
March
Women’s History Month
Endometriosis Awareness Month
March 1: Zero Discrimination Day
March 3: World Wildlife Day #WorldWildlifeDay March 4: World Book Day #WorldBookDay March 8: International Women’s Day #InternationalWomensDay #IWD[YEAR] March 14: Pi Day #PiDay March 18: Global Recycling Day March 19: World Sleep Day March 20: International Day of Happiness #InternationalDayofHappiness March 22: World Water Day #WorldWaterDay #Water2me March 24: Equal Pay Day March 29: National Mom and Pop Business Owners Day March 31: International Transgender Day of Visibility #TransDayofVisibility #TDOV National Day of Unplugging #DayOfUnplugging: First Friday of March Move More Month National Poetry Month Celebrate Diversity Month April 1: Walk to Work Day April 6: National Carbonara Day April 7: National Beer Day (US) April 7: World Health Day April 10: Siblings’ Day #NationalSiblingsDay April 11: National Pet Day #NationalPetDay April 20: 420 April 22: Earth Day April 24: World Immunization Week April 28: National Superhero Day April 29: International Dance Day #InternationalDanceDay Asian Heritage Month Skin Cancer Awareness Month National Teen Self Esteem Month (US) National Clean Air Month (US) Mental Health Awareness Month May 3-7: Teacher Appreciation Week May 4: Thank a Teacher Day #ThankATeacher May 4: Star Wars Day #StarWarsDay, #MayThe4thBeWithYou May 12: International Nurses Day May 17: Tax Day (US) May 17: International Day Against Homophobia, Transphobia, and Biphobia May 18: International Museums Day May 28: World Hunger Day LGBTQ Pride Month June 1: International Children’s Day June 3: Global Running Day June 3: World Bicycle Day June 4: National Cheese Day (US) June 4: National Donut Day (US) #NationalDonutDay June 6: Higher Education Day #HigherEducationDay June 8: Best Friends Day #BestFriendsDay June 8: World Oceans Day #WorldOceansDay June 19: Juneteenth (US) June 21: World Music Day June 21: National Selfie Day #NationalSelfieDay June 30: Social Media Day #SMDay, #SocialMediaDay July 3: International Plastic Bag Free Day July 6: International Kissing Day July 7: World Chocolate Day #WorldChocolateDay July 15: Social Media Giving Day July 15: National Clean Beauty Day (US) July 17: World Emoji Day #WorldEmojiDay July 18: National Ice Cream Day July 18: World Listening Day July 30: International Friendship Day Black Business Month August 8: International Cat Day #InternationalCatDay August 8: National CBD Day August 9-16: Shark Week #SharkWeek August 12: International Youth Day #YouthDay August 13: Black Women’s Equal Pay Day #BlackWomensEqualPayDay August 14: National Financial Awareness Day August 19: World Photo Day #WorldPhotoDay August 26: National Dog Day (US) #NationalDogDay World Alzheimer’s Month National Hispanic Heritage Month (US) September 12: National Video Games Day #NationalVideoGamesDay September 21: World Alzheimer’s Day September 30: International Podcast Day #InternationalPodcastDay Black History Month (UK) Domestic Violence Awareness Month Global Diversity Awareness Month National Bullying Prevention Awareness Month National Cyber Security Awareness Month October 1: International Coffee Day #InternationalCoffeeDay October 4-10: World Space Week October 5: International Teachers Day #WorldTeachersDay October 10: World Mental Health Day #WorldMentalHeathDay October 11: Indigenous Peoples’ Day October 11: National Coming Out Day October 29: National Cat Day (US) Men’s Health Awareness Month (aka No-Shave November and “Movember”) November 8: Social Media Kindness Day November 8: STEM Day #STEMDay November 13: World Kindness Day #WKD November 13–19: Transgender Awareness Week Black Friday: Friday following Thanksgiving Day (US) Small Business Saturday: Saturday following Thanksgiving Day (US) Cyber Monday: Monday following Thanksgiving Day (US) Giving Tuesday: Tuesday following Thanksgiving Day (US) AIDs Awareness Month December 3: International Day of Persons with Disabilities December 4: National Cookie Day Fenty Beauty inaugurated this year’s Black History Month with a little history lesson of its own, courtesy of its founder, Rihanna. Way back in 2011, a Twitter user offensively asked why Rihanna’s hair looked “so nappy,” in the music video for her song “Man Down.” In response, the music and business mogul clapped back: “Cuz I’m black bitch!!!!” Seven years later, Fenty Beauty launched a liquid eyeliner with the iconic name: “Cuz I’m black.” The unapologetic, empowering line speaks both to Fenty Beauty’s brand purpose and audience. We give it a Clapback-lipstick-wearing chef’s kiss. Knix CEO Joanna Griffiths delivered a supportive message on International Women’s Day… in the midst of delivering twin girls. It really doesn’t get more on-brand than that. Heartfelt and urgent, the post demonstrates the intimate apparel founder’s priorities, which includes rejecting investors who frown upon fundraising while pregnant. While we’d all like to celebrate Carbonara Day, it suits some organizations, such as Food for Soul, more than others. Founded by Italian chef Massimo Bottura and Lara Gilmore, the non-profit organization used its food-salvaging ingenuity with a banana-peel carbonara recipe. Putting the “care” in #CAREbonara day, followers were encouraged to donate and share with others. As a charity that advocates for victims of sexual harassment, this post from Time’s Up is a meaningful expression of solidarity with the transgender community. The simple gesture received more than six times the engagement than the post that followed. In this TikTok video, the folks behind the National Women’s Law Center break down the significance of Equal Pay Day with cold, hard facts. The explainer drew in more than 47 times more views than the account’s previous post. now that you really get it, are you ready to fight back? check out nwlc.org/wagegap to learn more about #equalpaynow ♬ Many Colors – Bryan Rheude Thrive Market showed its appreciation to teachers with a giveaway. The contest also served as a reminder that the wholesale online grocery store offers free membership to teachers all year round. Inspired by One Minute Briefs, World Wildlife Fund challenged brands to participate in World Wild Life day by removing nature from their logos. The goal behind the campaign was to create a stark portrait of a world without nature.April
May
June
July
August
September
October
November
December
8 examples of great social media holiday posts
Fenty Beauty: Black History Month
Knix: International Women’s Day
Food for Soul: Carbonara Day
Time’s Up: International Transgender Day of Visibility
National Women’s Law Center: Equal Pay Day
#wagegap #equalpay #feminismThrive Market: Teacher Appreciation Week
WWF #WorldWithoutNature: World Wildlife Day
#WorldWithoutNature is a world that is incomplete 
Today nature has disappeared from the logos of the world’s biggest brands Here’s why: A
pic.twitter.com/cd8lSfLcAJ
— WWF (@WWF) March 3, 2021
As planned, #WorldWithoutNature generated a great deal of social awareness and conversation, including an astute observation from climate activist Greta Thunberg:
We’re today discussing a #WorldWithoutNature as if it meant that “our children won’t be able to see pandas in the future” or that “we won’t be able to eat certain types of food”.
A world without nature is no world. Stop separating “humans” and “nature”. Humans are part of nature.— Greta Thunberg (@GretaThunberg) March 3, 2021
B Corp: National Beer Day
B Corp tapped National Beer Day to highlight its community of certified brewers. These posts benefited from strength in numbers, as they were able to signal-boost by tagging relevant accounts. By touting breweries by region, B Corp’s National Beer Day celebrations shared the tour-de-force scope of its community.
Schedule your posts in advance and never miss a social media holiday with Hootsuite. From a single dashboard you can publish and schedule posts, find relevant conversions, engage the audience, measure results, and more. Try it free today.
Get Started
Easily manage all your social media in one place and save time with Hootsuite.
from
https://fatsfixedassettracking.com/the-complete-list-of-social-media-holidays-2021-edition/2257/
No comments:
Post a Comment