Rebranding Your Business | Checklist for Google My Business & Local Search

Posted Apr 20, 2021
by Joy Hawkins

In the local search space, rebranding is something that happens quite often.  This is a checklist of all the places a local business needs to update online when they are changing their business name.

1. Update website first.
   1. The logo needs to reflect the new name.  Often logos include taglines.  If you want it to be clear that something is a part of your business name, don’t put it on a second line.
   2. Any place that references your business name (About Us page etc)
2. Update the Site name inside WordPress or whatever CMS you use.
3. Update your domain registry.
4. Update business license with the Secretary of State (US) and other places you have licenses listed.
   1. If in healthcare: Update the NPI record.
   2. If in legal: Update the state bar website.
5. Update major data providers. (I suggest hiring Whitespark for this if you don’t build your own citations.)
6. Update your name in Google My Business.
7. List your new name on your website on the contact & about page clarifying that you rebranded “Old Name is now called New Name as of June 2021”…
8. Optional: Send out a press release announcing the name change.

We created a handy PDF of this list with checkboxes for you to follow any time you need to work through the steps!

Joy is the owner of the Local Search Forum, LocalU, and Sterling Sky, a Local SEO agency in Canada & the USA. She has been working in the industry since 2006. She writes for publications such as Search Engine Land and enjoys speaking regularly at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove and State of Search. You can find her on Twitter or volunteering as a Product Expert on the Google My Business Forum.

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